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E-commerce
ShopKnit
A headless storefront and admin for a DTC brand that outgrew theme limits and needed custom checkout.
- Timeline
- 10 weeks
- Region
- Europe
- Related service
- Business web development
+28%
Conversion vs theme
2.1s
Faster mobile LCP
10 wks
Rebuild to launch
The challenge
Conversion stalled on a rigid theme. Merchandising, promos, and checkout experiments required developer work that marketing could not wait for.
Our approach
- Audited funnel drop-offs and checkout friction on mobile
- Moved to a headless Next.js storefront with a custom admin
- Wired Stripe and promo engines without fighting theme constraints
- Instrumented Core Web Vitals and A/B-ready experiment hooks
What we built
A performance-first storefront plus admin for catalogs, campaigns, and orders — flexible enough for growth tests without another theme rebuild.